Small-scale business marketing is a niche field that many established companies devote a whole department to but that doesn’t mean that smaller businesses aren’t able to effectively connect with and maintain a customer base. Smaller businesses can create and maintain their brand using various strategies which include online marketing, as well as traditional strategies such as billboards and printed ads.
Online marketing, which includes a business website and profiles on social media platforms, is a crucial element of any marketing strategy for small companies. A well-designed website provides vital information about your business like your products and services. It also includes your location, hours of operation along with pricing and contact information. A small-sized business website can function as an ecommerce platform that allows you to sell your products and services directly to consumers.
In addition to having an online presence, small businesses can also use traditional methods to market their products, such as publishing printed ads in newspapers or coupon books, as well as participating in market stalls and trade shows. Another method of marketing is to collaborate with influencers, or people who have large viewer and follower bases on platforms like Instagram or YouTube to build brand awareness.
Having a clear and effective marketing plan is vital for any small business. Our survey results indicate that the majority small businesses are planning to boost their marketing efforts throughout the year. When asked which marketing tactics yield the highest ROI email, Facebook ranked at the top of the list, while content marketing and paid digital ads rounded out the top five. Direct mail, SMS marketing, and Twitter however have a lower return.
